With this project, we proposed a partnership between Trident Gum and Adventure Time for Cartoon Network. I created the packaging for a line of Adventure Time-themed Trident flavors with collectible boxes and interactive pieces that encouraged people to buy more. Inspired by Bazooka gum wrappers and Cracker Jack boxes, I wanted to recreate that childhood feeling of getting a prize at the bottom of the box.
To give the gum boxes a collectible feel, each gum wrapper unfolded to reveal a distinct character playing card. There was also a cut-out dice lining the inside of the box. Once you collect enough playing cards you can download the game board from the microsite and play the game with your friends.