Loews Regency Logo

Loews Regency

Client Loews Hotels and Resorts
Project Logo Design 
Role Design
Year 2013


Loews Regency is a branch of luxury hotels by Loews Hotels and Resorts. Loews as a brand prides itself for its unique hotels that embody the local flavor of each destination. Loews Regency New York is known best for its sophisticated standards and its primary midtown location on Park Avenue. I created a new brandmark for Loews Regency New York with a new elegant design to differentiate it from the parent Loews brand, and yet, still maintain an element of the main brand with the LH emblem common to all Loews logos.